AdventureLAB | Featured Articles

The Significance of Imitation Collapse

Jul 4, 2024 | Articles, Artificial Intelligence, Creative Strategy, Featured, Featured 2025, Featured Articles, The Experience Economist

The Significance of Imitation Collapse As AI and other seemingly intelligent technologies polarise the creative industries and their experienced and aspiring professionals on possibilities and use, they also shine a light on a deeper discourse now being amplified and...

Our Lives in the Uncanny Virtuality

Jan 2, 2024 | Artificial Intelligence, Creative Strategy, Digital Innovation, Experience Design, Featured, Featured 2025, Featured Articles, The Experience Economist

Our Lives in the Uncanny Virtuality You may have heard of The Uncanny Valley, and you may have faced it more than once. The phenomenon was first coined and described by the Japanese roboticist Masahiro Mori in an article published in 1970. Mori identified the...

The Past Reimagined

Jul 29, 2023 | Articles, Cultural Heritage, Featured, Featured 2025, Featured Articles, Live, Museums, Spatial Narrative, Storytelling, The Experience Economist

The Past Reimagined Making cultural heritage relevant and popular to new generations When we explore our past, it is not because we want to go back to what our ancestors were but because we search for our connection to the stories, the songs, the lives and the rituals...

How Spaces Become Places

Jan 27, 2023 | Experience Design, Featured 2025, Featured Articles, Spatial Narrative

Go to all blog posts How Spaces Become Places Sometime last year, we were finally presented with the opportunity to return to face-to-face conferences, expos and meeting around the world. Many were reminded that when you walk into a room full of people sharing that...