The Experience Economist

Unless you have resided under the proverbial rock since summer, it is very evident that we are now in the season of courses and conferences. And let’s be honest, there are some brilliant opportunities to gain both inspiration and knowledge that is applicable to the...

This week, we were yet again in a creative development meeting with one of our partners in the UK. Next week, we’ll do a follow-up session. For each of these, none of us will leave our respective hometowns of Aarhus or London. Our travel time is down to the time it...

The interaction and engagement that will enable your customers to experience your brand and its values, meaning and message, is often defined as the brand experience. Sometimes, the design of your experience is presented and thought of as basic outlines for user...

A story is not just a story. You may be perfectly capable of writing a great short story, but that does not mean you are great at copywriting. You may be great at ads, but that does not mean that you are at the same level, when developing a core story. And you may be...

Over the last couple of weeks, I have had to opportunity to speak about Beyond The Screen Experience Design on several occasions. My audience has been experience design students, media education professionals and experience professionals. The interest and positive...

You know the clichéd phrase, A New Year A New You, widely used in a multitude of variations to lure us into the gym, setting new goals for our private weigh-ins, and take a fresh look at what we eat, wear and do. However overused the phrase may be, it is nonetheless...

Some, if not many, consider you something else other than what is traditionally thought of as an architect. Is that true? Could you perhaps be described as an architect of physical experiences? I actually think that 'architect of physical experiences’ should be the...