Integrated Storytelling

Have you ever met someone representing your customers who asked to be taken on a customer journey? Did you ever hear someone other than marketing professionals who were craving some brand activation? I bet the chances are very slim. Why not challenge yourself and your...

Throughout human history storytelling has confirmed shared culture and beliefs, passed knowledge down from one generation to the next, and helped humans understand the world around them. The significance of stories is embedded in our collective mindset, so it’s no...

Would you like your brand to be conceived as a true and relatable hero? This is hard to achieve through traditional marketing communication of features and benefits, but by combining storytelling and social media you can add another dimension to your relationship with...