Klaus Sommer Paulsen

The New Experience Business Trends That Might Change Your Brand

Mar 20, 2017 | Digital Innovation, Experience Design

The New Experience Business Trends That Might Change Your Brand March 20, 2017 Any marketer involved in branding in 2017 is almost certain to be involved in experience design or experience management in one way or the other. As with many disciplines, experience design...

A Quick Guide To Being A Marketing Innovator

Jan 20, 2017 | Concept Development

A Quick Guide To Being A Marketing Innovator January 20, 2017 It’s that time of year when it’s easy to become overwhelmed with ideas on how to become the new you, whether it’s joining this or that course, listening to a webinar, or signing up to a fast-track programme...

Three Cornerstones To Making More Of The Retail Experience

Oct 21, 2016 | Experience Design

Three Cornerstones To Making More Of The Retail Experience October 21, 2016 The CEO of a successful retail franchise once shared his prescient view with the management of a shopping mall during a meeting on how to make their retail space successful: “If you don’t have...

Once Upon A Time … How To Tell Your Brand Story

Sep 23, 2016 | Integrated Storytelling

Once Upon A Time … How To Tell Your Brand Story September 23, 2016 Throughout human history storytelling has confirmed shared culture and beliefs, passed knowledge down from one generation to the next, and helped humans understand the world around them. The...

The Value Of Valuable Spaces

Sep 1, 2016 | Experience Design

The Value of Valuable Space September 1, 2016 At AdventureLAB, much of our work can be defined as adding value to a place or creating a place of value altogether. To do this successfully, we strongly believe the concept of value has to have a deeper meaning than that...