Klaus Sommer Paulsen

A Customer-Centric Guide To The Retail Space Of The Future

Nov 27, 2017 | Experience Design

A Customer-Centric Guide To The Retail Space Of The Future November 27, 2018 Bricks-and-mortar spaces are an integral part of the next iteration of retail, and they have the potential to play a new, multi-faceted, and valuable role in people’s lives. People are still...

Experience Design Can Help Win Customers’ Hearts And Minds

Oct 27, 2017 | Experience Design

Experience Design Can Help Win Customers’ Hearts And Minds October 27, 2017 As retail and leisure come together to create spaces of value, we need to apply a more detailed and nuanced approach to designing moments and memories that these physical and digital places...

Retail And Leisure Combine To Create Spaces Of Value

Sep 29, 2017 | Uncategorized

Retail And Leisure Combine To Create Spaces Of Value September 29, 2017 According to Warren Buffett, traditional retail is dead. The billionaire investor also believes that, in 10 years, the retail industry will look nothing like it does now. Department stores are...

Mirror, Mirror On The Wall, What Will Make Your Travel Brand Thrive Or Fall?

Aug 4, 2017 | Digital Innovation, Experience Design

Mirror, Mirror On The Wall, What Will Make Your Travel Brand Thrive Or Fall? August 4, 2017 The travel industry needs to recognise that its game has and will continue to change. Travellers and the world they explore have evolved. Mottos about the best destinations,...

Go Beyond Activation With Brand Adventures

Apr 21, 2017 | Integrated Storytelling

Go Beyond Activation With Brand Adventures April 21, 2017 Have you ever met someone representing your customers who asked to be taken on a customer journey? Did you ever hear someone other than marketing professionals who were craving some brand activation? I bet the...