AdventureLAB on Tour
AdventureLAB on Tour From Russia to England to France. AdventureLAB’s CEO & Founder Klaus Sommer Paulsen will be talking at a series of events across Europe in November. We hope to see you there. What The Change?! in Moscow, Russia On November 1, Klaus will be the...
AdventureLAB’s Klaus Sommer Paulsen Joins World of HCA Advisory Board
AdventureLAB’s Klaus Sommer Paulsen Joins World of HCA Advisory Board Paulsen, CEO & Founder of AdventureLAB, has been invited to join the advisory board of World of H.C. Andersen (HCA). This project is in line with Paulsen’s continued dedication to...
Integrated Storytelling will be part of an MBA program at the University of Tartu Pärnu College
Integrated Storytelling to be Part of the MBA program curriculum at the University of Tartu Pärnu College AdventureLAB’s Integrated Storytelling principles will soon become a part of a higher education study course. In 2020, the theories and practices will become...
Leisure begins to think big
Leisure begins to think big August 8, 2018 Global Real Estate Experts, July 27, 2018 The importance of leisure and experience is encouraging a new generation of attractions. “The new landmark leisure concepts break out of the box and sometimes they even break the...
A Customer-Centric Guide To The Retail Space Of The Future
A Customer-Centric Guide To The Retail Space Of The Future November 27, 2018 Bricks-and-mortar spaces are an integral part of the next iteration of retail, and they have the potential to play a new, multi-faceted, and valuable role in people’s lives. People are still...
Experience Design Can Help Win Customers’ Hearts And Minds
Experience Design Can Help Win Customers’ Hearts And Minds October 27, 2017 As retail and leisure come together to create spaces of value, we need to apply a more detailed and nuanced approach to designing moments and memories that these physical and digital places...
Retail And Leisure Combine To Create Spaces Of Value
Retail And Leisure Combine To Create Spaces Of Value September 29, 2017 According to Warren Buffett, traditional retail is dead. The billionaire investor also believes that, in 10 years, the retail industry will look nothing like it does now. Department stores are...
Mirror, Mirror On The Wall, What Will Make Your Travel Brand Thrive Or Fall?
Mirror, Mirror On The Wall, What Will Make Your Travel Brand Thrive Or Fall? August 4, 2017 The travel industry needs to recognise that its game has and will continue to change. Travellers and the world they explore have evolved. Mottos about the best destinations,...
