Welcome to AdventureLAB

The Integrated Storytelling & Experience Design Studio

AdventureLAB STUDIO

We help organisations develop, design and deliver successful creative strategies and concepts through facilitation, workshops, and by providing additional competencies when needed.

Illustration from Vatten (Water), part of the Smart Cultural Tourism transmedia project Kulturarvsresan (The Cultural Heritage Journey) by Västernorrland Museum, Sweden

AdventureLAB ACADEMY

We help professionals and students build their creative skills through team training, course programs, workshops and masterclasses, on-demand or customised to needs and organisational goals.

AdventureLAB LIVE

We help professionals move their industries by organising, collaborating and participating in events, presentations, expos to boost innovation and create new concepts.

AdventureLAB INSIGHTS

As part of our mission, we share insights and inspiration on our website, in our newsletter, in books, articles and videos.

Illustration from the article “Our Lives in the Uncanny Virtuality”

WELCOME TO THE ADVENTURELAB

We work with attractions, destinations, museums, and other brands across the experience sectors that benefit from innovative concepts and integrated storytelling to enrich and expand their brand
Our core mission is to assist you in building a solid creative foundation through creative strategies, imaginative concept development, and immersive story experience design.

Klaus Sommer Paulsen, CEO & Founder
klaus@adventurelabstudio.com

Klaus Sommer Paulsen

Our Mission

WE HELP INNOVATORS AND CREATORS DEVELOP STRONGER CONCEPTS, TELL BETTER STORIES, DESIGN UNFORGETTABLE EXPERIENCES AND FLY HIGHER!

Developing Successful Strategic Concepts for Story Experience Design

AdventureLAB STUDIO

We help organisations develop, design and deliver successful creative strategies and concepts through facilitation, workshops, and by providing additional competencies when needed.

Creative Services and Solutions

Girl running away in a Swedish forrest, key illustration for The Hidden Tragedy - The Torsåker Witch Trials.

Creative Development

From stories to characters to full experiential narratives, we create new, original concepts and strategies ready to be applied to your design process.

Facilitation

Facilitation

We will help you transform your ideas into brilliant concepts through facilitated creative processes, such as our StoryLAB program, for developing core stories.

Facilitation

Workshops

In a short time, build new concepts or enhance existing products/experiences, applying Integrated Storytelling principles and methods.

AdventureLAB StoryVerse GuideBook Solution for Story Experiences

StoryVerse GuideBook

Discovery, development, and delivery of creative strategy, StoryVerse, translocation, and transmedia storylines are collected in your unique StoryVerse GuideBook.

Brain in a Box by AdventureLAB

Brain in a Box

is a unique solution providing clients with consulting services on creative projects by an expert to confer with directly online.

Creative Review

Creative Review

We will review your current experiences through the eyes of your audience. You will receive a report with suggestions further development.

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With their guidance, AdventureLAB helped us create completely new ideas and insights, which took the project in a positive direction. They have good energy and professionalism at a high level, and it was a pleasure to work with them.

Anna Louise Siggaard

Billund Municipality Museums

Kongernes Jelling

AdventureLAB ACADEMY

We help professionals and students build their creative skills through team training, course programs, workshops and masterclasses, on-demand or customised to needs and organisational goals. Furthermore, we work with learning institutions and organisations to develop and deliver programmes and courses.

Upcoming Courses

AdventureLAB Smiling Robot Girl (Created with Midjourney)

July 4-11-18-25, 2024

Mastering Creative Strategy in the Age of AI

Online Course with Diploma

Learn how to enhance your creative process from concept to design with Generative AI!

Integrated Storytelling by Design in 16:9 Format

August 29, September 5-12-19, 2024

Integrated Storytelling Fundamentals

Online Course with Diploma

Use storytelling as a design method to create the next level of audience-centric themed and branded story experiences!

Storytelling Without Words

October 3-10-17-24

Storytelling Without Words

Online Course with Diploma

Design and create story experiences beyond the limits of words or language!

MasterClasses in Danish

AdventureLAB WorkShops and MasterClasses

6-7 november, 2024

Integrated Storytelling MasterClass for Kulturarvens Kreative Ledere

Den Gamle By, Aarhus

Styrk din rolle som kreativ leder
Vores nye MasterClass kombinerer teori og praksis, hvor deltagerne lærer at bruge integreret storytelling til at lede kreative teams og projekter, med fokus på samarbejde, innovation og publikumsoplevelser indenfor vores kulturarv.

Strongly recommended for anyone from newly sprouting creatives to seasoned corporate marketers. Klaus will truly change the way you inform, educate, entertain, engage with, and involve your audience.

John Kolesar

Solomon Group

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Klaus Sommer Paulsen on stage at TEA SATE 2022

AdventureLAB LIVE

We help professionals move their industries by organising, collaborating and participating in events, presentations, expos to boost innovation and create new concepts.

Upcoming Talks and Presentations

Vilde Teknologier Logo

August 30, 14:45

AI og Fremtidens Fortællinger: Nye Myter, Muligheder og Moraler

(AI and Future Storytelling: New Myths, Possibilities and Morals)

Vilde Teknologier, DOKK1, Aarhus, Denmark

Klaus Sommer Paulsen will share insights on how AI is being adapted for storytelling across industries, paving the way for new story formats, myths, and, not least, the need for new morals.

(The presentation will be in Danish)

AdventureLAB Academy

Upcoming FREE online webinars

June 17, 2024
Introduction to Mastering Creative Strategy in the Age of AI
Online on Zoom

August 8, 2024
Introduction to Integrated Storytelling Fundamentals
Online on Zoom

August 22, 2024
Introduction to Storytelling Without Words
Online on Zoom

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INSIGHTS and INSPIRATION

As part of our mission, we share insights and inspiration on our website, in our newsletter, in books, articles and videos. We also contribute to other media and collaborate with magazines and other platforms than our own, contributing to and providing content. 

Wardrune performing at Musikhuset, Aarhus, Denmark

Insights and Inspiration

Uncanny Virtuality illustration made by Klaus Sommer Paulsen, AdventureLAB usingf Midjourney, Adobe Photoshop and Adobe Lightroom

Articles

Inspirational and insightful articles about storytelling, experience design and all the other things that makes brands, attractions, museums and destinations stand out.

Integrated Storytelling by Design

GET 36% OFF THE REGULAR PRICE!

Integrated Storytelling by Design

Packed with theory and exercises intended to unlock new narrative dimensions, Integrated Storytelling by Design: Concepts, Principles and Methods for New Narrative Dimensions is a must-read for creative professionals looking to shape the future of themed, branded and immersive experiences.

Storytelling Beyond the Screen Book Cover

FREE DOWNLOAD!

Storytelling Beyond the Screen

The anthology Storytelling Beyond The Screen collects seven insightful articles from eight outstanding professionals in the fields of video production, sound design, transmedia storytelling, AI and VR.

Featured Articles

Integrated Storytelling Course for DMA

Dansk Markedsføring (Danish Marketing Association)—the leading marketing association and the largest marketing media in Denmark—will now provide four annual Integrated Storytelling courses…

Go Beyond the Hype and Embrace the Future You

Unless you have resided under the proverbial rock since summer, it is very evident that we are now in the season of courses and conferences. And let’s be honest, there are some brilliant opportunities to gain both inspiration and knowledge that is applicable to the...

Designing the infinite team network

This week, we were yet again in a creative development meeting with one of our partners in the UK. Next week, we’ll do a follow-up session. For each of these, none of us will leave our respective hometowns of Aarhus or London. Our travel time is down to the time it...

Build A Design Culture To Create Superior Brand Experiences

The interaction and engagement that will enable your customers to experience your brand and its values, meaning and message, is often defined as the brand experience. Sometimes, the design of your experience is presented and thought of as basic outlines for user...

Why Museums Should Let In “The Wrong Audience”

Sometimes, cherubs in airports make people react in unexpected ways. I recently shared a video online from something that could very well have been from a museum, but it was not. Quite a few people were as amused as I was of the small cherub eloping a classic Rubens'...

Storytelling By Design

A story is not just a story. You may be perfectly capable of writing a great short story, but that does not mean you are great at copywriting. You may be great at ads, but that does not mean that you are at the same level, when developing a core story. And you may be...

Experience Design Beyond The Screen

Over the last couple of weeks, I have had to opportunity to speak about Beyond The Screen Experience Design on several occasions. My audience has been experience design students, media education professionals and experience professionals. The interest and positive...

New Year, New Habits. For Some, It’s Not Optional.

You know the clichéd phrase, A New Year A New You, widely used in a multitude of variations to lure us into the gym, setting new goals for our private weigh-ins, and take a fresh look at what we eat, wear and do. However overused the phrase may be, it is nonetheless...

Accelerate Your Brand Evolution with Hybrid Thinking

Combining existing concepts in new ways fuels innovation in brand evolution, technological adoption, experiential marketing, and team diversity. Embracing a hybrid mindset allows for unique, experiential marketing approaches that blend the physical and virtual realms, encouraging innovation and brand growth.

Your questions answered by Adrian Fisher, the world’s leading maze designer

Adrian Fisher is internationally renowned as the world’s leading maze designer, specialising in custom designed visitor attractions such as Mirror Mazes, Landscape Mazes, Panel Mazes, Dark Rides and Magic Mansions. We asked The Experience Economist readers for their...
The Experience Economist Newsletter

Newsletter

Join our other subscribers of the newsletter, The Experience Economist, and get articles, news and updates on courses and events delivered directly to your mailbox. With each issue, we make a draw for a free ebook version of “Integrated Storytelling by Design”.

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