WELCOME TO THE ADVENTURELAB
We work with attractions, destinations, museums, and other brands across the experience sectors that benefit from innovative concepts and integrated storytelling to enrich and expand their brand.
Our core mission is to assist you in building a solid creative foundation through creative strategies, imaginative concept development, and immersive story experience design.
Klaus Sommer Paulsen, CEO & Founder
klaus@adventurelabstudio.com
Our Mission
WE HELP INNOVATORS AND CREATORS DEVELOP STRONGER CONCEPTS, TELL BETTER STORIES, DESIGN UNFORGETTABLE EXPERIENCES AND FLY HIGHER!
AdventureLAB STUDIO
We help organisations develop, design and deliver successful creative strategies and concepts through facilitation, workshops, and by providing additional competencies when needed.
Creative Services and Solutions
Creative Development
From stories to characters to full experiential narratives, we create new, original concepts and strategies ready to be applied to your design process.
Facilitation
We will help you transform your ideas into brilliant concepts through facilitated creative processes, such as our StoryLAB program, for developing core stories.
Workshops
In a short time, build new concepts or enhance existing products/experiences, applying Integrated Storytelling principles and methods.
StoryVerse GuideBook
Discovery, development, and delivery of creative strategy, StoryVerse, translocation, and transmedia storylines are collected in your unique StoryVerse GuideBook.
Brain in a Box
is a unique solution providing clients with consulting services on creative projects by an expert to confer with directly online.
Creative Review
We will review your current experiences through the eyes of your audience. You will receive a report with suggestions further development.
With their guidance, AdventureLAB helped us create completely new ideas and insights, which took the project in a positive direction. They have good energy and professionalism at a high level, and it was a pleasure to work with them.
AdventureLAB ACADEMY
We help professionals and students build their creative skills through team training, course programs, workshops and masterclasses, on-demand or customised to needs and organisational goals. Furthermore, we work with learning institutions and organisations to develop and deliver programmes and courses.
Upcoming Courses
New Dates Coming Soon!
Mastering Creative Strategy in the Age of AI
Online Course with Diploma
Learn how to enhance your creative process from concept to design with Generative AI!
New Dates Coming Soon!
Integrated Storytelling Fundamentals
Online Course with Diploma
Use storytelling as a design method to create the next level of audience-centric themed and branded story experiences!
New Dates Coming Soon!
Storytelling Without Words
Online Course with Diploma
Design and create story experiences beyond the limits of words or language!
MasterClasses in Danish
Nye datoer i september bliver snart annonceret!
Integrated Storytelling MasterClass for Kulturarvens Kreative Ledere
Den Gamle By, Aarhus
Styrk din rolle som kreativ leder
Vores nye MasterClass kombinerer teori og praksis, hvor deltagerne lærer at bruge integreret storytelling til at lede kreative teams og projekter, med fokus på samarbejde, innovation og publikumsoplevelser indenfor vores kulturarv.
Strongly recommended for anyone from newly sprouting creatives to seasoned corporate marketers. Klaus will truly change the way you inform, educate, entertain, engage with, and involve your audience.
AdventureLAB LIVE
We help professionals move their industries by organising, collaborating and participating in events, presentations, expos to boost innovation and create new concepts.
Upcoming Talks and Presentations
“Encounter the Dark Side of Storytelling & Experience Design”
May 7, 2025
TEA SATE Europe 2025, Blackpool (UK)
While many of the professionals in themed entertainment are brilliantly capable of providing an escapist vacuum of fun and entertainment, we also need to acknowledge the power of story and experiences when they are purposefully used for manipulation and incitement, dividing or targeting people, sometimes leading to a change of mind, sometimes leading to actions of consequence. Â
“Crafting Neverending Storytelling: Enhancing Guest Journeys with Transmedia and Technology”
July 1, 2025
IAAPA Expo Asia 2025, Shanghai
Discover strategies to design seamless, story-driven experiences that engage guests before, during, and after their visit. Learn how cross-platform transmedia, integrated storytelling, and innovative use of new technology can turn visitors into lifelong fans. Perfect for professionals in themed entertainment, marketing, and IP development.
Upcoming FREE online webinars
New Dates Coming Soon!
Join our popular webinars on storytelling, creative strategy, AI and much more, including:
“Introduction to Integrated Storytelling”
“Introduction to Creative Strategy in the Age of AI”
“Introduction to Storytelling Without Words”
Sign up for our newsletter to get notified.
INSIGHTS and INSPIRATION
As part of our mission, we share insights and inspiration on our website, in our newsletter, in books, articles and videos. We also contribute to other media and collaborate with magazines and other platforms than our own, contributing to and providing content.Â
Insights and Inspiration
Articles
Inspirational and insightful articles about storytelling, experience design and all the other things that makes brands, attractions, museums and destinations stand out.
GET 36% OFF THE REGULAR PRICE!
Integrated Storytelling by Design
Packed with theory and exercises intended to unlock new narrative dimensions, Integrated Storytelling by Design: Concepts, Principles and Methods for New Narrative Dimensions is a must-read for creative professionals looking to shape the future of themed, branded and immersive experiences.
FREE DOWNLOAD!
Storytelling Beyond the Screen
The anthology Storytelling Beyond The Screen collects seven insightful articles from eight outstanding professionals in the fields of video production, sound design, transmedia storytelling, AI and VR.
Latest Article
Newsletter
Join our other subscribers of the newsletter, The Experience Economist, and get articles, news and updates on courses and events delivered directly to your mailbox. With each issue, we make a draw for a free ebook version of “Integrated Storytelling by Design”.
