Welcome to the Integrated Storytelling & Experience Design Studio
Success at the Core
AdventureLAB works with attractions, destinations, museums, and other brands across the experience sectors that benefit from innovative concepts and integrated storytelling to enrich and expand their brand. Our core mission is to assist you in building a solid creative foundation through creative strategies, imaginative concept development, and immersive story experience design. We help innovators and creators develop stronger ideas, tell better stories, and design memorable experiences. Our team carefully crafts each project using our modular, dynamic LAB models, whether we are developing, planning, or collaborating with you. Explore our specialised solutions below, and feel free to contact us to learn more.
Creative Strategy
StrategyLAB, Training and TalksWe help define the clear creative strategy and operational criteria that ensure your project has a solid purpose and direction from the very start.
Concept Development
StrategyLAB, Training and TalksRefining ideas and world-building into well-thought-out concepts.
Integrated Storytelling
StoryLAB, Training and TalksWe help activate compelling narratives and character designs, ensuring your story is integrated seamlessly across every guest touchpoint.
Brand Experience
BrandLAB, Training and TalksWe build immersive brand experiences that move beyond traditional marketing, transforming your brand into a lived destination for your audience.
Experience Design
ExperienceLAB, Training and TalksWe help choreograph seamless user journeys and emotional arcs that guide your guests through a perfectly planned physical or digital experience.
Conceptual Design
DesignLAB, Training and TalksWe finalise consistent visual languages and detailed production specifications, ensuring your project is technically ready for a seamless transition into production.
Integrated Storytelling Leadership
LeaderLAB, Training and TalksWe help equip executives with the leadership tools and narrative governance required to manage complex story-driven organisations and visions.
LABs by AdventureLAB
A Proven, Modular Design Process
Regardless of the solution, every project at our studio is powered by a proprietary seven-step framework, our LABs. This ensures a rigorous “flight check” before you move to manufacturers or builders.
Insight
Strategy
Concept
Sketching
Application
Concretisation
Documentation
AdventureLAB ACADEMY
We help professionals and students build their creative skills through team training, course programs, workshops and masterclasses, on-demand or customised to needs and organisational goals.Mastering Creative Strategy in the Age of AI is now open for registration
The updated online course Mastering Creative in the Age of AI is now open for registration.
AdventureLAB LIVE
We help professionals move their industries forward by organising, collaborating on, and participating in events, presentations, and expos to boost innovation and develop new concepts.New dates for talks and events coming soon
Sign up for The Experience Explorer below to get notifications and invitations.
